4 Social Media Strategies To Elevate Your Properties

How to build marketing strategy that speaks to Gen Z renters

By the end of 2021, over 50% of all renters will be under the age of 30. In the next 5 years, marketing to young people who’ve spent their entire lives on the internet will become a reliable way to keep occupancy high. Here are some insights your team can use to prepare for a seismic shift in how people experience the rental process.

1. Reach out to real estate influencers

2. Use current residents in your online marketing efforts

3. Establish “Repost relationships” with your network

Credit: Business Insider

4. Pay attention to the best times to post

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