4 Social Media Strategies To Elevate Your Properties
How to build marketing strategy that speaks to Gen Z renters
By the end of 2021, over 50% of all renters will be under the age of 30. In the next 5 years, marketing to young people who’ve spent their entire lives on the internet will become a reliable way to keep occupancy high. Here are some insights your team can use to prepare for a seismic shift in how people experience the rental process.
1. Reach out to real estate influencers
Social media does wonders for exposure and when it comes to getting properties leased, the more eyeballs the better. Growing your social media accounts organically however can take lots of time and effort. Avoid that hassle by paying influencers with widespread viewership to promote your properties. Their contact information is often readily accessible on their profile, and forging these partnerships will be a worthy investment in reaching potential renters through platforms and people they’re already interested in. Here’s a list of some of the top real estate influencers to look into.
2. Use current residents in your online marketing efforts
Social media helps you mix personal and professional stories into your online marketing campaigns. Platforms like Instagram, LinkedIn, and Facebook can help you share renter testimonials about what it’s like to live at one of your properties. Those stories can help you give prospective residents an inside look at why they should feel confident about a decision to move in. Real people’s stories are always one of the best ways to advertise what your communities have to offer.
3. Establish “Repost relationships” with your network
Even in an increasingly digital world, using your network of real estate, vendor, and service provider partners to help bring attention to your property by word of mouth is an impactful strategy. You can use social media to replicate this “word of mouth” marketing by reposting and sharing the marketing materials of your partners, and asking them to do the same.
4. Pay attention to the best times to post
Despite how it may seem, people generally aren’t on social media all day. Consumer research is constantly developing around the best times to post on social media, but as it stands, here’s what the pros say about getting your content in front of the most people.
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